Tourism offers non-ordinary experience to a traveler. One of the most central motives of a tourist is escape nation. Escape, basically, is the search for gratification of those human needs which are not fulfilled in daily life. In order to know how tourists try to fulfill their needs, we need to know how their related to their goals and values. Starting from specific choice criteria, it is able to uncover the most constant goals, which control the more concrete choice criteria, and which provide for a sound basis for possible positioning strategies. But then the promised expectations still need to be met. travel choices
An organization which is able to help tourists realize their dreams should be attuned to realize the goals of the tourist has in mind. Direct interactions on the shop floor are the ingredients for the client’s experience. If new activities have to be introduce for this purpose, the existing goals and values can fulfill the functions of motivating the employees to adopt the new behavior provided it can be made clear to them that the new behavior is an effective means of attaining the existing goals.
In general, however, the tourist is directly confronted with several suppliers in the tourism production chain. The whole production chain should be oriented to give the tourist the differentiation “added value”. Some effort will be required to build a chain-long mentality. If the chain members are differ in mentality, at each individual organization a specific internal campaign will be needed to introduce those goals which will allow the chain as a whole to realize the tourist’s experience.
An organization which is able to help tourists realize their dreams should be attuned to realize the goals of the tourist has in mind. Direct interactions on the shop floor are the ingredients for the client’s experience. If new activities have to be introduce for this purpose, the existing goals and values can fulfill the functions of motivating the employees to adopt the new behavior provided it can be made clear to them that the new behavior is an effective means of attaining the existing goals.
In general, however, the tourist is directly confronted with several suppliers in the tourism production chain. The whole production chain should be oriented to give the tourist the differentiation “added value”. Some effort will be required to build a chain-long mentality. If the chain members are differ in mentality, at each individual organization a specific internal campaign will be needed to introduce those goals which will allow the chain as a whole to realize the tourist’s experience.